Save a Starving Student Campaign

Aims and Rationale
       Our brief was to make either a three to five minute campaign video or a series of shorter videos as part of a campaign project. After brainstorming our ideas our, group decided to make a parody of a charity campaign. We have chosen to do our parody on poverty campaigns but focus on the poverty of students. We are aiming to make people aware of how poor students are, with an emotional response. We want to create a series of shots following a particular student dealing with their poverty. We are going to show a pupil looking through their cupboards for food however the cupboards are empty. Following this, we want to show begging for food, stealing from another person’s cupboard, and searching around their room for money. We want to include phone numbers to ring, and websites to visit where the target audience is free to donate money and sponsor a student to help them through their university life.
    We want to target our campaign video to middle, upper class people who will be able to afford to sponsor a student. We also want to include parents and university graduates who will be able to empathise for the people subjected.

Influences and Resources: 
Koster, A, 2009, {website} http://web2expo.blip.tv/file/1948713/
http://battlefront.co.uk/